Define Marketing
‘The right product, at the right price…and making sure your (potential) consumers know about it in the most compelling way possible.’Simple really.
View ArticleSEO
On-line search ad-spend fell by 8% year-on-year in the US in Q4 2008 according to Efficient Frontier.A lot of money has been wasted on SEO and organisations should be looking at the money they spend....
View ArticleOpt Out Rates
The more you e-mail your customers, the more likely they are to ignore, or worse, opt out.So the simple answer is to only e-mail with an optimal frequency. This can be tested of course.The problem is...
View ArticleMedia Fragmentation: the new media ecosystem
Today’s media ecosystem has clear characteristics that are radically different from just ten years ago:● Abundant● Cheap to buy - and sometimes free● Cheap to populate with content● But more expensive...
View ArticleThe Rosser Reeves Fallacy
Follow your audience is the fundamental mantra of media planning. Today, that audience is spread increasingly wide and thin, and the fact that an audience is present on a media platform doesn’t...
View ArticleIs e-mail marketing on the way out?
Latest figures from Epsilion in the US show that the opening rates and click through rates are in sharp decline. Baffling for me, they say that ‘Despite concerns about the declining effectiveness of...
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